About Convertlab
Convertlab is a Chinese marketing technology provider based in Shanghai, known for DM Hub, its digital marketing hub. The company presents itself as China's first integrated marketing cloud provider, has been included in the global marketing technology landscape, and works with more than 400 leading companies in sectors such as retail, consumer goods, finance, automotive, real estate and B2B.
Its marketing cloud combines several building blocks: a customer data platform (CDP) that aggregates omnichannel data and builds consumer profiles and tags; marketing automation with a graphical customer journey editor, A/B testing and real-time monitoring; an intelligent advertising platform connecting first-party with third-party data; a privacy-preserving computing platform; and an AI data intelligence engine, all opened up through its Open Hub platform and documented APIs.
Convertlab's focus is data-driven growth across the full consumer lifecycle, from acquisition and conversion to retention and reactivation, with omnichannel interaction via WeChat, SMS, email, app push notifications and Alipay accounts. Published cases with clients such as SPD Bank, Sam's Club and Foton illustrate how its CDP unifies member data and runs personalised marketing at scale.
Its marketing cloud combines several building blocks: a customer data platform (CDP) that aggregates omnichannel data and builds consumer profiles and tags; marketing automation with a graphical customer journey editor, A/B testing and real-time monitoring; an intelligent advertising platform connecting first-party with third-party data; a privacy-preserving computing platform; and an AI data intelligence engine, all opened up through its Open Hub platform and documented APIs.
Convertlab's focus is data-driven growth across the full consumer lifecycle, from acquisition and conversion to retention and reactivation, with omnichannel interaction via WeChat, SMS, email, app push notifications and Alipay accounts. Published cases with clients such as SPD Bank, Sam's Club and Foton illustrate how its CDP unifies member data and runs personalised marketing at scale.