Carslan

Cosmetics and personal care · Guangzhou, Guangdong

About Carslan

Carslan is a Chinese makeup brand founded in 2001 in Guangzhou and run by its namesake cosmetics company, with a professional, fashion-led positioning inside the mass market. Over more than two decades it has made its name in China with affordably priced face products sold in perfumeries, department stores and e-commerce across the country.

Its assortment focuses on face and colour makeup: liquid and cushion foundations with sun protection, loose and pressed oil-control powders — its black-magnet line is its latest signature — primers, mascaras, eyeliners, lipsticks and cleansers. The company reports a factory of nearly one hundred and thirty thousand square metres and associated research laboratories in Italy and Japan feeding its launches.

Carslan is now developing international sales through its official English-language store, shipping to buyers outside China who look for Asian colour brands. For distributors, it is a mass-market makeup brand with a broad catalogue, entry-level prices and an awareness base built in the Chinese market over more than twenty years.

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