Baixiang Foods Co., Ltd.

Food and beverages · Xinzheng, Henan

About Baixiang Foods Co., Ltd.

Baixiang Foods, operating internationally under the Braisun brand, is one of China's large instant noodle manufacturers, headquartered in Xinzheng, Henan, and founded in 1997. Its name — 'white elephant' — is one of the country's best-known food brands, built on bone-soup instant noodles and spicy series that rank among China's best sellers.

The group produces instant noodles and sun-dried noodles, flour, seasonings and beverages on 97 production lines, with annual capacity above 10 billion packs and ISO 22000 and HACCP certification. It keeps its own 667,000-square-metre wheat demonstration planting base on the Yellow River to control its raw material from the field.

Baixiang sells in 76 countries and regions, with listings in chains across North America, Europe and Southeast Asia, and has strengthened its global projection by tying the brand to Chinese noodle culture — including a noodle house in Paris during the Olympic Games. Its official English-language website presents the company, its product series and its international sales network.

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